"It is
a truth universally acknowledged that a business in possession of a website
must be in want of a copywriter..." - Extract from Jane Austen's
unpublished work, Pride & Punctuation.
So, the
first thing we need to get straight is that this is likely to get very silly.
At times, it may get a bit ranty. Also, going off at a tangent is a distinct
possibility.
For a
copywriting blog you may well wonder why we seem to have stayed into topics as
diverse as time travel, self-shaving goats, why your most productive writing
period is never when you are sitting in front of a laptop trying to be
productive and, of course, the complete folly of trying to write with an
octopus.
But stay
with me. In amongst the insane ramblings you might...possibly...find something
useful and (dare I say) vaguely amusing...possibly.
Trust me,
the line between creative genius and being mad as a box of frogs is perilously
thin.
The great
thing is that virtually all the other copywriters I've ever had the pleasure of
knowing are - to one extent or another - bonkers. Oh, they might be able to
conceal it during meetings to discuss your new website content, but trust me:
behind that professional demeanour is a mind filled with banana juggling
monkeys on unicycles.
For one
reason or another we just don't think like other people. Copywriters are
masters at being able to look at the world from a slightly different
perspective. It's the creative gene in us.
Take the
recent First Direct TV ad: A duckbill platypus walking down the street to the
sound of a 90's dance track. Crazy, yes? But it grabbed your attention a lot
more than the standard banking advert of a black horse galloping through some
pretty countryside, didn't it?
It's this
kind of thinking out of the box that makes you stand out from the competition -
and why smart businesses use copywriters.
So, embrace
the madness. Embrace a copywriter. Then give them a banana.
We love
bananas.
