Another excellent panto this year NorwichTheatreRoyal! Am I the only one who spots the Doctor Who references Richard Gauntlett keeps sneaking in?

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The Blofield Amateur Dramatics Society - The BAD Players

The BAD Players newest and bestest production, "Pantostein" is coming soon! Like our Facebook page and follow us on Twitter for the latest news (and slightly embarrassing pictures!)
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#copywriting fail: Sending clients a Happy Christmas email..then realising you've used your personal email, not your business one *facepalm*

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Distracted from writing copy? Who, me? No-ooo…

A great article from Copywriters' Network on #copywriting distractions. Rentaquill I think I love you... :-D http://buff.ly/2hIPuOQ
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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Drinking numerous cold cups of coffee is normally a sign that you're on a #copywriting roll...

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Katherine Wildman

An interview with the lovely & very talented Katherine Wildman
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An interview with the lovely & very talented Katherine Wildman

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Engage more clients with clear, persuasive writing that sells. Professional copywriting services for SEO website content, articles, direct marketing & more

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Are you articles just a little bit too clever? Another great article from Copywriters' Network & Leif Kendall #copywriting #seoarticles

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After 7 years I've invested in a new office chair. Even more amazing I put it together myself and it still looks like a chair. #alphamale

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How many other #copywriters out there get regular calls from people wanting to legally protect their new invention or material? #itmustbeFri

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On the copywriting life: where creativity meets commerce

My good #copywriting friend Katherine Wildman gives us the low-down on how creative writing can help #copywriting! http://buff.ly/2fx8pHI
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Obstacles to productive #copywriting no.8: Constantly having to let the cat in/out (otherwise known as the "cat hokey-cokey") #catflapneeded

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7 health hazards of the copywriting profession

Is being a #copywriter bad for you? Strangely Copywriters' Network & Joanna Tidball don't mention the voices in your head http://buff.ly/2ggEh8f
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5 reasons a copywriter is your website’s secret weapon

As if you didn't know already... Why a copywriter is your website secret weapon from Copywriters' Network & Krysten Swindells
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Why Writing Your Own Web Copy Could Be A False Economy - Freedompreneur Business Academy

In case you missed it the 1st time round! Jackie Barrie on Why Writing Your Own Web Copy Could Be A False Economy
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How To Optimise Your Blog For Search Engines And Users

My friends at Digivate show how best to optimise your blogs (and articles) for both search engines and users!
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The increase of cyberbullying, and what to do about it

A great article about cyberbullying and what to do about it from those clever folks at Engage Web
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8 Keys to Maximizing Your Blog’s Potential

Maximise your blog's potential! Courtesy of those clever ladies The Website Doctors ! The Website Doctors
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Read Sally's story

For my good copywriting buddy Sally Ormond - Please help the lovely Mrs. Ormand raise money for Shelter!
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Nigel Woollsey

Look who's in the member's spotlight over at Copywriters' Network - None other than me! Ta-da! http://ift.tt/2eyqOHR #copywriter #copywriting
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There’s more to being a freelance copywriter than just writing good words

Another great article from Copywriters' Network and Rachel Ingram
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Copywriting temporarily suspended today while we start digging a bunker in the back garden...

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Nearly caught up with the mountain of work I've been climbing for the last 2 wks. Silliness will start again shortly, faithful followers!

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Using a web designer to write website copy? Hire an electrician to do a plumber's work, and you're in for a shock when you turn on the tap..

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The success of my peers makes me feel like a failure

Great article from The Secret Copywriter Copywriters' Network. You're NOT a copywriting failure! http://buff.ly/2dGDFpI #copywriting #copywriter
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Genuine quote of the day from 8 yr old daughter off to school football event: "These shin pads don't go with my nails..." - How I laughed...

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The value of website copywriting and other mysteries of the Universe

Getting your website content professionally written isn't a 'nice to have' - it's a 'must have' #websitecontent
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SEO Website Copywriting | Web Content | Cardinal Copywriting

Is your website SEO content working hard...or hardly working? #seowebsitecopywriting
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Direct Marketing | Sales letters & emails | Cardinal Copywriting

Are you a direct marketing newbie? Basic direct marketing strategies - right here :-) #directmarketing
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Article & Blog Writing | Copywriter Norwich | Cardinal Copywriting

Who has time to write articles when you're running a business? That's where we come in... #seoarticles
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The Spy Who Loved Me Ski Jump

A typical start to a copywriter's day... (excerpt from "The Copywriter Who Loved Me") ;-) #copywriting #copywriter
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Why Writing Your Own Web Copy Could Be A False Economy - Freedompreneur Business Academy

A great article from @jackiebarrie - Why Writing Your Own Web Copy Could Be A False Economy
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The joys of blocking Twitter followers who are keen to offer us sex or 1000 facebook likes for just $99. Thanks but no thanks #copywriting

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Brexit has had 'no major effect' on economy so far - BBC News

*Laughs mirthlessly*
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Windows 10 software condemned by Which? - BBC News

Windows 10: Hero or villain?
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Why do I have Matt Monroe singing 'Born Free' running through my head this morning? End the cruelty of copywriters raised in captivity! :-)

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How to kill your competitors... with kindness

Loving this, Kate Toon - I'm delighted to be part of one big happy copywriting community! http://buff.ly/2cxkeNT #copywriting #copywriter
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Conclusion: Google Adwords is like Alien abduction - You lose hours but have no memory of what exactly it is you've done.. #copywriting #seo

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Why does social media seem ‘fake’ to some people?

Is this the long-awaited social media backlash against people who insist on posting pictures of every meal they eat?
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Beth Townsend

Lovely interview with my copywriting compadre Beth Townsend by Copywriters' Network ! http://buff.ly/2bGnIMb #copywriting #copywriter #seo
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Writing for a Living, Series 4, Four Thought - BBC Radio 4

A great little programme from BBC Radio 4 about the relationship between writing and paying the bills: http://buff.ly/2bISCFe #copywriting
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How (and Why) to Safely Open Your Wi-Fi Network During a Disaster

Hope you never need to use it but a good article from WIRED on how to safely open your wifi in a disaster:
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Why You Hate Writing - Copyblogger -

An inspiring article if you've fallen out of love with writing! Thanks to Katherine Wildman for flagging this! http://buff.ly/2bWMxHb #copywriting
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They’re not saying it’s aliens, but signal traced to sunlike star sparks SETI interest

Signal from possible copywriting aliens discovered? Hopefully they haven't stuffed the message with keywords... :-)
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Quote from a prospective client "I don't want anything clever - just some words to fill a blank space". *Bangs head repeatedly on desk*

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Stop Treating Content Like a Poor Cousin

Couldn't agree more with Sally Ormond about why web content copywriting shouldn't be left to the last minute!
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Android 7.0 Nougat released by Google - BBC News

Does the latest Google Nougat release leave many Android users with a sour taste?
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A Simple Copywriting Secret to Build Your Business and Fast

Fine words of advice from Katherine Wildman about the importance of website content that doesn't hide what you actually do!
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Article spinning: The SEO equivalent of checking if a gun is loaded by pointing it at your head and pulling the trigger. #copywriting #SEO

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Today's assignment: Writing a 500 word article on folding clothes properly (which is ironic since I do all the laundry in our house) :-)

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GRD Credit Control Services

Huge thanks to Geoff at GRD Credit Control Services (Geoff Davis) for recovering a long outstanding debt for us!
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Copyediting: The subtle art of turning someone else's sow's ear into a silk purse :-)

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Today I will be mostly writing web copy for Blinds and Curtains to the music of Bizet's Carmen.

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Business anniversary! 7 years as a freelance copywriter :-)

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How to avoid bad clients and non-payers

Excellent article for copywriters from Leif Kendall Copywriters' Network on avoiding bad client and non-payers!
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9.25 AM and it's already hotter than Satan's pants at my desk... Is Air-Con a tax deductable business expense ???

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Creative Copy on Twitter

Quote of the decade from Creative Copy: http://buff.ly/29XHI0D - £10 per hour does not get you a skilled copywriter...
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The Writing Desk | Copywriter Cat Roberts-Young

@haydngrey features another excellent copywriter interview this month with Cat Roberts-Young of Cat!
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Delighted to have been chosen to feature as Copywriters' Network Copywriter of the Month! No idea for which month but I hope it's September 1545... ;-)

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Google uses RankBrain for every search, impacts rankings of "lots" of them

More info on Google's eldrich ranking system - courtesy of those very clever marketing people Montage !
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The Best Copywriters Offer Great Copywriting Secrets

Excellent copywriting article - courtesy of Jo 'Pinky' C - Who, incidentally, is also an excellent copywriter! http://buff.ly/29KqjVv
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Google AdWords: Not entirely convinced...

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UK shares continue to recover ground - BBC News

Well that was a short apocalypse... :-)
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Idly wondering if the Labour Party now intends to change it's official anthem to Queen's "Another One Bites the Dust"?

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The two faces of Brexit :-) #Dontpanic

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Copywriting is suspended while I dig a bomb shelter in the garden, paint my legs with gravy browning & stockpile powdered eggs.. #Don'tpanic

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Don't you just love it when the 'intelligent anti-spam' on your security software sends your client's important emails to the spam folder...

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12 And a Half Stupidly Simple Ways to Improve Your Blog Traffic

Excellent advice from Jo 'Pinky' C on 12 (and a half) simple ways to improve your blogging!
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Apologies for being 'off air' for a while. Social media was temporarily halted whilst I grappled with the complexities of Google Adwords!

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Dan Hanks | Freelance Copywriter, Content Writer, Screenwriter

My copywriting friend Dan Hanks has a new business website up! Check it out at http://buff.ly/28KG6Cz. V. jealous of Dan's scriptwriting!
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What a week: Crash course in teaching self Google Adwords followed by officially not being funny anymore. I dream of 200 followers :-(

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More Copywriting Services

Want more copywriting services than you can shake a stick at? Copywriters in Norfolk? Who would have thought it?
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Reliable, engaging SEO copy for websites & articles

Thank you again to Owen Josey Carica Media for your lovely testimonial - The cheque, as they say, is in the post :-) http://buff.ly/1ZrQh2s
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There comes a time in every #copywriter's life when scoffing a pile of chocolate digestives is necessary. Now is that time

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Endless holidays and free time? Here's what it's really like to be freelance

The truth about freelancing! Great article by Suzanne Bearne (Courtesy of Louise Cotterill)
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Cardinal Copywriting on Pinterest

Enjoy more lunacy (& occasional useful stuff) by following Cardinal Copywriting on Pinterest! : http://buff.ly/1WFg2i5 via Pinterest
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SEO question of the day: Why does it take Google so long to pick up on new backlinks to a website? 2 months is long enough for a link crawl?

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Nigel Woollsey | Copywriter in Norwich | Professional Copywriters' Network

Pro profile is live on Professional Copywriter's Network! Listed under Copywriters in Norwich (but not Norfolk??)
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Today copywriting is accompanied by the epic Commendatore scene score from Mozart's opera "Don Giovanni"... http://buff.ly/1ObNVnQ

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Using 301 redirects is the way to go when moving/changing your website to a new domain. This ensures Google understands what's happening :-)

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@googlemaps is absolutely rubbish. Apparently a simple comma in an address is enough to completely confuse the hell out of it. Rubbish!!

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Copywriting work suspended today as the office has been turned into an 8-year-old girl's birthday disco - May keep the disco ball though!

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Some say he is still up there... - Featured Glasgow | Facebook

Stressed? Don't be working on a bank holiday. Business can wait. Kick back and enjoy some time with the family :-)
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I hear that some experts recommend blogging every day... Seriously? Every day ?? Sounds like a good way to be put off blogging for life!

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A Potted History of the Queen - Burlingham Open Gardens

I seem to have become the 'de-facto' director for this production - My megalomania now knows no bounds!
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How to Calm Your Content Anxiety in 5 Simple Steps - Copyblogger -

There's no need to lose your cool about content, Daddy-O.... Chill with this calming article from Copyblogger :-)
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Nigel Woollsey | Copywriter in Norwich | Professional Copywriters' Network

Yay! Finally managed to GO PRO on the Professional Copywriters Network! Many thanks for getting this fixed Tom Albrighton
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Mike Garner | Facebook

@mikegarner On tour with Bridgwater's very own bilingual copywriter.
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After a client's rave review I've rewarded myself with mopping the floor & putting the washing on. What a jet set lifestyle copywriters lead

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US nuclear force still uses floppy disks - BBC News

So if the USA is still using floppy discs what the Hell are Russians using?? A pencil and the back of an envelope?!?
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The Writing Desk | With Copywriter Mike Garner

The magnificent Mike Garner (Mike Garner) is interviewed at 'The Writing Desk' from Haydn Grey (Katherine Wildman)
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Dangerous Visions - 42 Douglas Adams quotes to live by - BBC Radio 4

It's towel day! Words of wisdom (& wit) from a true genius. I must tryo to work No.21 into some web copy sometime...
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home

Best wishes to my old work colleague, James (Shakes and Bakes), on the launch of his new business: Shakes and Bakes!
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The copywriters paradox: Spending so much time writing articles for clients that you don't have time to write your own. Is it just us?

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4 Tactics To Supercharge Your Email Marketing — The Pablo Blog

Email is 40x more effective than social media! Some great Direct marketing advice - Courtesy of Buffer http://buff.ly/1OSnjZf
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Result of Google maps 'fix' for a simple change of business name? Listing for Norwich/Norfolk now harder to find than nuclear launch codes..

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Hideous copywriting buzzwords that really get my goat

Words in copywriting that are now banned - By order of Kate Toon Copywriter. Could we also add 'passionate'? *shudder*
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Medical WriteAway

If your medical writing needs are a disease then my good buddy Debs Nock at Medicalwriteaway is the cure! Deborah Nock
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If you post a link to your Google + page, on your Google + page, does that create a Universe destroying point of infinite recursion?

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The Writing Desk - Dan Hanks - Haydn Grey

My copywriting pal Dan Hanks gives an insight into writing genius copy on a sofa - with oat milk. Care of Haydn Grey
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Just invented a new business term: The Orbital Brief - A client brief which is so high level you can see the whole planet but no detail :-)

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Why You Need One Chief and a Cast Iron Copywriting Brief

The annoyingly brilliant Sally Ormand on the importance of good briefs on copywriters...sorry FOR copywriters...
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Copywriter Norwich | Cardinal Copywriting | Norfolk Copywriter

Adieu to the old Nigel Woollsey Copywriting in Norwich website (closing shortly). Visit our swish new UK website at:
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Web Design and Graphic Design in Southampton, Hampshire

Terrific website & graphic design: The Paperface (The Paperface UK Ltd). Friendly, creative and a delight to work with
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Unicorn web solutions web design agency

Big up to one of our favourite web design companies: Unicorn Web Solutions (UnicornWebSolutions). Lovely people to work with
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Social media: The clue is in the name. Stop talking about yourself so much and spread the love if you find a great post by someone else. :-D

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Copywriting formulas (don't write from scratch!)

The Ultimate Guide to No Pain Copywriting from Joanna Wiebe Joanna Wiebe - Great stuff! Pain, of course, is optional
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Twitter 'to stop counting photos and links in character limit' - BBC News

@BBCNews report Twitter to stop counting links & photos in 140 character limit. Users rejoice in slightly more words
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Re-Introducing the Periodic Table of GA

Wow... Just, wow... I think it's fair to say that this guy knows his onions when it comes to Google Analytics!
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FAQS | Copywriting costs | Cardinal Copywriting Norwich

Never used a copywriter before? What does copywriting cost? Do you need to be in Norwich or even Norfolk? FAQs here:
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Customized Men’s Premium T-Shirt

Sometimes you just have to turn yourself into a (stylish) walking billboard (and fashion icon, naturally)....
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Advanced Marketing Institute - Headline Analyzer

Loving this find by Kirsty France! Determine the Emotional Marketing Value (EMV) of your headline!
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Do you love chocolate? Here's what confectionary taught me about branding - Kirsty France Writes

Kirsty France gives us a humorous insight into how loving chocolate can help with your business branding - Yum!
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Direct Marketing | Sales letters & emails | Cardinal Copywriting

Is your latest email marketing campaign as popular as a pleasure cruise on the Marie Celeste?
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Sesame Street's Cookie Monster gets the last word - BBC Newsnight

Who says serious political journalists don't have a sense of humour: Cookie Monster appears on BBC's Newsnight.
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Kate Bush Wuthering Heights.

Copywriters: Kick-start your creativity this morning with a bit of modern dance in a field just outside Norwich...
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The Force of Google, Seriously... - BBC Radio 4

It's the Search Engine Goliath we all turn to but is Google becoming too powerful?
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Budweiser's new name taps American patriotism - BBC News

Marketing genius or the worst idea since Joan of Arc complained of feeling a little chilly at her execution?
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Prostate Cancer UK

I lost my own dear Dad to prostate cancer. Don't die of fear or ignorance - Get it checked, fellas.
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Article & Blog Writing | Copywriter Norwich | Cardinal Copywriting

Last week's article writing topics: Cheese rolling, porcelain tiles, nursing homes & welding. This week? Who knows!
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Why Writers Are the Worst Procrastinators

A wonderful article by Megan McArdle Megan McArdle - Why are writers (& copywriters!) the worst procrastinators?
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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster

Are you checking your website copywriting like this? 51 Questions to optimise every part of your Online copy!
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Today I'm mostly blog writing to the sounds of Amy Winehouse, Bellowhead and Boney M. Trouble is it's hard to type when you're grooving...

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Scam to register Asian domain names

Just received one of these scam emails from "Asia network" - This is called 'slamming'. Be aware & delete on sight!
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The Writing Desk - Nigel Woollsey - Haydn Grey

Hard evidence that a copywriter's mind is a scary place. Especially if you're a copywriter in Norwich.
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8.45 pm on a Sunday night is not the time to be posting anything clever or funny about copywriting. Hence, I'm not even going to try. :-)

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Castles and dragons come to Coldharbour Mill thanks to Uffculme author's new book

Huge congratulations to my good writing buddy Jenny Scott on the publication of her new book!
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Copywriting myths #7: You HAVE to use a copywriter within 10 miles of your business. Wrong: I'm in Norwich, you're in Siberia. No problem!

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Skin cancer scare was push needed to develop protection patch

Always pleased to push a good news story from my friend Stacey at Bombshell Design (Bombshell Design).
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Article & Blog Writing | Copywriter Norwich | Cardinal Copywriting

Why write blogs & articles? They're an integral part of your SEO strategy... You do have an SEO strategy, don't you?
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Direct Marketing | Sales letters & emails | Cardinal Copywriting

Thinking about an email marketing campaign? Check out our Direct Marketing Strategies to try at :
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The Writing Desk - Joanne Dolezal - Haydn Grey

The latest offering from Haydn Grey's The Writing Desk - Exploring the madness of copywriters & creative's minds!
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#HappyBirthdaySpaghetti - What A Difference A year Makes

Happy first birthday to the gang at Spaghetti Agency! Informative & entertaining - everything a good blog should be!
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Why is it next to impossible to delete an old business on Google maps in favour of a new business?!? The Google Maps service is terrible!

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What a beautiful day here in Norwich! Finished early today so I can catch up on some podcasts (not copywriting related!) in the sunshine :-)

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15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour - The Buffer Blog

Become a social media maestro!
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Better Blogging: Engagement and Entertainment - Roll Ink.

What's wrong with being entertaining as well as informative? Show off your personality as Francesca Roll suggests!
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5 Ways to Eliminate About Page Anxiety

Great tips on writing your About page for website or blogs! Courtesy of my good friend Francesca Roll
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Result of the week: Being asked to write an article on cheese-rolling... yes, that thing where people chase cheeses down a hill. Brilliant!!

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How to optimise images for SEO

Those very clever people Carica Media share a few tips on how to optimise images for SEO
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Webmail firms probe login 'leak' - BBC News

50 roubles for 272 million email accounts & passwords?!? Doesn't sound like a very ambitious cybercriminal...
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Tip of the day: Never use a crab for copywriting.They do snappy work but watch the small print for the limited liability claws *Ba-da-boom*

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Microsoft stops Google being used for Cortana searches - BBC News

Microsoft gives Google the boot for Cortana searches? What impact will that have on SEO or your website?
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How to Write Compelling Headlines: 47 Steal-Worthy Examples

Some great headline copywriting tips from Enchanting Marketing Henneke Duistermaat - 47 ideas which are well worth a look http://buff.ly/1r9mC2B
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Designtec Web Design

A personal recommendation for the guys at Designtec Neil Burr & his dark apprentice Will - Great work, fellas!
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TiCE wins at the Creative & Cultural Skills Awards 2016

Congratulations to the talented & lovely Katherine Katherine Wildman on winning the Creative & Cultural Skills Awards 2016!
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Man accidentally 'deletes his entire company' with one line of bad code

Oops! A story from our friends Grit Digital Ltd: Sometimes it pays to use an expert - especially when it comes to IT!
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How to Write Subheads that Hook (and Re-hook) Your Readers

Pamela Wilson at Copyblogger tackles the scourge of RADD (Reader Attention Deficit Disorder) and what to do about it
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3 deadly SEO issues that need addressing at SMX London

Big up to the gang at Montage Communications! 3 deadly SEO issues & the upcoming SMX Conference in London http://buff.ly/1SB94Yv
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Why do so many of the spam marketing emails I receive on my business account believe I am in desperate need of cheap viagra?

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This Week in Social: The Latest News, Trends and 5 Eye-Opening Stats You May Have Missed - The Buffer Blog

Loving the 'Social media by age group' graphic from Buffer! Useful for checking you're hitting the right audience. http://buff.ly/1VZanCB
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The only problem with being a professional copywriter is that no-one ever asks you to explain the Fermi paradox. SEO? Yes. Fermi paradox? No

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To Do List: 1) Write inspiring, informative & engaging blog post this weekend. 2) Take pet flying pig for walk. 3) Seriously rethink item 1

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What is an Omnichannel Experience and Do You Need One?

Ever heard of an omnichannel experience? The lovely & very talented Sally Ormond from Briar Copywriting clues us in!
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How to turn peanuts into gold in 5 seconds flat

Vicky Fraser is an inspiration (as well as business superhero). She spoke to me once: I haven't washed since... ;-)
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How To Optimise Your Blog For Search Engines And Users

Great tips on optimising your blog from Digivate. http://buff.ly/21iUV48 Check out our blog writing service at: http://buff.ly/21iUWVQ
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Article writing: A great headline is half the battle. 3 cups of coffee and a good deal of staring out of the window, muttering, is mandatory

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Freelance Copywriting Rates - How much is fair?

Excellent article about considering copywriting in terms of value and added benefit rather than just simple 'cost'
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Why I charge $1,200+ per page for copywriting

I may not charge as much as Glenn but by Jove he's nailed the reasons why decent copywriting is worth paying for! http://buff.ly/1WT6YVw
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Why I charge $1,200+ per page for copywriting

I may not charge as much as Glenn but by Jove he's nailed the reasons why decent copywriting is worth paying for! http://buff.ly/1WT6YVw
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Copywriter Norwich | Cardinal Copywriting | Norfolk Copywriter

Oh, you're too kind...*blush* Find out what previous clients say about Cardinal Copywriting in Norwich on our testimonials page http://ift.tt/1qTbgzP
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FAQS | Copywriting costs | Cardinal Copywriting Norwich

Everything you ever wanted to know about using Cardinal Copywriting in Norwich (but were afraid to ask) http://ift.tt/1WSxIWl
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Cardinal Copywriting

Find Cardinal Copywriting in Norwich (well, near it) on Google maps! http://ift.tt/1T4j48d
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Suggested rates for hiring copywriters

How much does copywriting cost? This Professional Copywriter's Network page details the many factors that affect the fees for each project: http://ift.tt/1MYRRrD
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A cheeky latte & a quick read before my next appointment :-)

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Article writing to Verdi today - It goes quite well with Porcelain tiles :-)

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Hawking backs interstellar travel project - BBC News

Exciting stuff! http://ift.tt/1VRm39k
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Smiling quietly to myself at the chap in the annorak sporting a TARDIS bag and Doctor Who umbrella... Before realising I was wearing my "Keep Calm: I'm The Doctor" t-shirt... But it looks cool on me, of course... ;-)

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Back to work today after a lovely family holiday in Devon: Refreshed, recharged and ready for some copywriting shenanigans! :-)

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http://ift.tt/1ROB86E

Check out the latest testimonial for our copywriting services by Owen Josey at Carica Media! http://ift.tt/1ROB86E
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Nigel Woollsey - Cardinal Copywriting - Angela Adams Photography Ltd

Many thanks to the terrific Angela Adams Photography for featuring Cardinal Copywriting in her blog. Lovely lady, brilliant photos!
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I love it when clients describe the 1st draft of their commissioned copywriting as "AWESOME!" :-D

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The value of website copywriting and other mysteries of the Universe

The Bermuda Triangle. The riddle of Atlantis. Who was Jack the Ripper? Is the whole of reality merely a hologram projected onto the eleven-dimensional surface of a Euclidean rhomboid? Why would anyone voluntarily watch 'The Only Way is Essex'? 

These are the great unsolved mysteries of our time - pondered over by intellectual giants, such as Plato, Professor Stephen Hawking and Danny Dyer from Eastenders.

But there still remains one question that towers above all these. The question which has vexed copywriters from the dawn of time:

Why do so few businesses understand the value of website copywriting?

Whilst the critical importance of having a smart website is taken as being blindingly obvious to anyone possessing an IQ higher than a glass of dirty water - the equally vital element of having good quality written content is seen more as an optional add-on. 

Imagine if we applied this logic to buying a new car. 

Having spent a modest sum you take collection of your shiny, new vehicle...and the first thing you do is fill the tank with homemade petrol you've distilled in the garden shed from old paint thinner and supermarket value-brand vodka.

Unsurprisingly, the result would be to turn your costly investment from something designed to convey you from A to B in style, comfort and safety, to a rather expensive lump of scrap metal. 

So why do so many businesses do exactly this by insisting on filling their brand new, beautifully designed company website with content which they've written themselves?

The answer, of course, is money. An amazing number of businesses pour their entire budget into website design without a single thought about the written content. Faced with an urgent need to produce 2000 words of SEO friendly, professionally written sales copy which actively engages their potential customer's interest they will:

a) Panic. Copy a competitor's website text, alter a few words and then wonder why they are not attracting customers because the search engines have penalised them for duplicate content (Possibly followed by a nice big lawsuit for copyright infringement &/or plagiarism)

b) Ask their Web Designer to 'cobble some content together'. Said web designer realises that their strength lies in website design and not copywriting but manages to write something vaguely OK which, although it fills the pages with words, provides no real benefit to the client in terms of sales or SEO.

c) Contact a website copywriter. The copywriter listens carefully to their needs and produces a quote for writing smart, targeted copy which will be loved by both search engines and their chosen audience. However, despite spending £2000 on their website the business balks at spending less than half that on decent copy - They resort to either a) or b)

ProfessionalSEO website copywriting is a long term investment in your business - helping you not only get found on Google but persuading customers that you have the solution to their needs.

Forget that and it's likely that your expensive website might well disappear into the Bermuda Triangle of internet obscurity...

Copywriting: You don't have to be mad to work here...

"It is a truth universally acknowledged that a business in possession of a website must be in want of a copywriter..." - Extract from Jane Austen's unpublished work, Pride & Punctuation.

So, the first thing we need to get straight is that this is likely to get very silly. At times, it may get a bit ranty. Also, going off at a tangent is a distinct possibility. 

For a copywriting blog you may well wonder why we seem to have stayed into topics as diverse as time travel, self-shaving goats, why your most productive writing period is never when you are sitting in front of a laptop trying to be productive and, of course, the complete folly of trying to write with an octopus.

But stay with me. In amongst the insane ramblings you might...possibly...find something useful and (dare I say) vaguely amusing...possibly.

Trust me, the line between creative genius and being mad as a box of frogs is perilously thin.

The great thing is that virtually all the other copywriters I've ever had the pleasure of knowing are - to one extent or another - bonkers. Oh, they might be able to conceal it during meetings to discuss your new website content, but trust me: behind that professional demeanour is a mind filled with banana juggling monkeys on unicycles.

For one reason or another we just don't think like other people. Copywriters are masters at being able to look at the world from a slightly different perspective. It's the creative gene in us.

Take the recent First Direct TV ad: A duckbill platypus walking down the street to the sound of a 90's dance track. Crazy, yes? But it grabbed your attention a lot more than the standard banking advert of a black horse galloping through some pretty countryside, didn't it?

It's this kind of thinking out of the box that makes you stand out from the competition - and why smart businesses use copywriters.  

So, embrace the madness. Embrace a copywriter. Then give them a banana.

We love bananas.