One of the classic mistakes that people make when writing content for their own website is to treat it like an ordinary, written document.
Often a copywriter or editor will be presented with a body of text which is way too long and bloated out with rambling content.
If you're writing for the internet - be it for your own website, a blog or an online article the most important rule is: Keep it short.
Text intended to be published online is not like writing material for printed use. You've got be clear, concise and get your point across with a minimum of preamble. My personal limit when writing content for business websites is a maximum of just 350 words - ideally, around 200 is much better for snappy, focused material.
To find out the other ways of improving your webcopy or online content visit my website and take a peek at my top tips for internet writing: http://www.nigelwoollsey.co.uk/?p=website.content.writing.in.norfolk
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