Whoever said running your own small business was easy?! My whole Sunday evening was taken up by rewriting a 'few' pages on my website to improve its search Engine Optimisation (SEO).
One of the most important things I've learnt is that SEO isn't just about optimising your pages and then sitting back to reap the rewards - Nope, to truly work well you've got to keep refining and rehashing those all important keywords and links.
However, one of the truly brilliant rules of SEO is given by equally brilliant Peter Kent: Make your site useful...
Sounds deceptively simple doesn't it - the trick is to ensure that you have fresh content that 1) keeps people coming back again and again and 2) encourages them to share your site elsewhere.
The downside is that you might just miss the opening 10 mins of Larkrise to Candleford as you're so absorbed in updating your website... Just goes to show what a Rock 'n' roll lifestyle us copywriters lead... *ahem*
http://www.nigelwoollsey.co.uk/
One of the most important things I've learnt is that SEO isn't just about optimising your pages and then sitting back to reap the rewards - Nope, to truly work well you've got to keep refining and rehashing those all important keywords and links.
However, one of the truly brilliant rules of SEO is given by equally brilliant Peter Kent: Make your site useful...
Sounds deceptively simple doesn't it - the trick is to ensure that you have fresh content that 1) keeps people coming back again and again and 2) encourages them to share your site elsewhere.
The downside is that you might just miss the opening 10 mins of Larkrise to Candleford as you're so absorbed in updating your website... Just goes to show what a Rock 'n' roll lifestyle us copywriters lead... *ahem*
http://www.nigelwoollsey.co.uk/
